Swiss Charm Hospitality

Swiss Charm Hospitality is a premier resort management company based in Lucerne, Switzerland, known for its collection of luxury mountain resorts and spas across the Swiss Alps. Since its founding in 2015, the company has become synonymous with elegance, offering guests immersive experiences in the heart of the Alps, combining world-class service with stunning natural surroundings.

Each resort under the Alpine Charm brand is designed to reflect the local Alpine culture while providing modern amenities such as gourmet dining, full-service spas, and adventure excursions like skiing and mountaineering. The company is particularly noted for its attention to sustainability, integrating eco-friendly practices throughout its properties.

Founded by hospitality expert Anna Schmidt, Swiss Charm Hospitality employs a team of 40 staff members across its three flagship resorts in Zermatt, St. Moritz, and Davos. The team works to ensure that each guest enjoys a seamless blend of luxury and authentic Alpine hospitality.

In 2023, Swiss Charm Hospitality reported annual revenues of $10 million, underscoring its growing popularity among both European and international travelers. The company is poised for further expansion, with plans to open two new resorts by 2025, continuing its mission of offering luxury Alpine experiences with a commitment to sustainability and local heritage.