TradePoint Malaysia

TradePoint Malaysia is a fast-growing retail chain in Malaysia, offering a diverse range of products, including fresh groceries, electronics, fashion, and home goods. Established in 2020 by entrepreneur Laila Zain, TradePoint Malaysia focuses on providing affordable, high-quality products in a convenient and customer-friendly environment. Known for its competitive prices and excellent customer service, TradePoint Malaysia quickly gained popularity and expanded its reach across major cities and suburban areas in Malaysia.

TradePoint Malaysia operates a hybrid model with over 25 physical stores and a comprehensive e-commerce platform that allows customers to shop both in-store and online. The company is particularly known for its fresh food selection, including locally sourced fruits, vegetables, and seafood, making it a popular choice for daily essentials. TradePoint Malaysia also offers loyalty programs and exclusive deals for frequent shoppers, driving customer retention and satisfaction.

In 2023, TradePoint Malaysia reported revenues of RM100 million, reflecting its rapid growth and success in the competitive retail landscape. Looking forward, TradePoint Malaysia plans to expand its store network and introduce private-label products, further enhancing its market position as a leading retail chain in Malaysia. Additionally, the company is exploring eco-friendly initiatives, such as reducing plastic waste and promoting sustainable packaging, to align with the growing demand for environmentally conscious shopping options.