CharmaStay Hotels

CharmaStay Hotels is a luxury hotel group based in Florence, specializing in boutique hotels and upscale resorts across Tuscany. Established in 2020, the company offers guests a refined blend of modern comfort and traditional Tuscan charm, with properties located in some of the region’s most picturesque locations, including historic cities and countryside estates. CharmaStay Hotels is known for its attention to detail, providing personalized services, gourmet dining experiences, and exclusive wellness facilities.

The company was founded by Leonardo Conti, a hospitality expert with a vision to combine Tuscany’s rich cultural heritage with contemporary luxury. CharmaStay Hotels focuses on creating immersive experiences for its guests, offering wine-tasting tours, private art gallery visits, and bespoke culinary experiences that highlight the best of the region’s food and wine. Each property reflects the unique character of its location, blending historical architecture with modern design.

CharmaStay Hotels operates with values of luxury, authenticity, and guest satisfaction. In 2023, the company reported revenues of €60 million, driven by increasing demand for high-end, experiential travel in Tuscany. With plans to expand into eco-luxury resorts and wellness retreats, CharmaStay Hotels is poised to become a leading name in Tuscany’s luxury hospitality market.